Paint and coatings brand Valspar celebrates the 15th anniversary of its Color of the Year launch by announcing its 2024 Color of the Year, Renew Blue (8003-37D): a balanced blue with a touch of grayed sea-green that focuses on wellness and comfort, setting a restful and meditative mood in any room of the home. Valspar color experts have thoughtfully selected Renew Blue as the 2024 Color of the Year as consumers seek consistency in their home and work to find balance where it matters most. With a renewed focus on self-care and personal well-being, homeowners are looking for ways to make their dwellings uplifting places to relax, recharge, and entertain.
“Renew Blue is an incredibly versatile and all-season shade that anyone can envision in their space. Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity,” says Sue Kim, Valspar director of Color Marketing. “Blue is a classic shade that has become the new neutral for today’s home and can be mixed and matched to fit a variety of design styles and applications.”
With simplicity at the forefront, Valspar is differentiating its color inspiration approach from its past selection of 12 Colors of the Year by announcing one assuring Color of the Year, offering limitless design possibilities while emphasizing control, consistency, and equilibrium within the home.
“The 2024 Color of the Year kicks off a simplified approach in color inspiration,” says Kim. “Our home is a space where we are creating a sense of comfort and slowing down. Having one color adaptable enough to lead any design project helps consumers feel in control of their space and their vision.”
Ways To Use The 2024 Color of the Year
Backyard
o The harmonious green and blue of Renew Blue open the possibility for versatile indoor and outdoor design applications, blurring the boundary between interior and exterior. While classic blue is still relevant, look to sand dunes for texture and color inspiration to create a nature-influenced, wabi-sabi look.
Entryway
o The beautiful and functional décor in a home’s entryway, such as unique ceramics and handwoven textiles, ushers in unique style in your home. Layer in the timeless blue tones and accents to create visual mystery while elevating the ordinary with luxury.
Bathroom/Spa
o This mid-tone shade has become popular for relaxing or recharging environments with nourishing greens influencing the pure blue color family, enhancing a sense of personal wellbeing and tranquility. From handmade décor to vintage metallic finishes, reimagining the wellness mindset pushes the bathroom into a personal retreat.
Nursery
o Leaning into the modern sentiment of “Less is More,” these rooms should reflect a naturally minimalist design aesthetic and showcase color coordination with mood-boosting hues and joyful color.
Color Drenching
o Romanticize the experience of color. Color drenching from baseboards to ceilings to décor. It’s a full experience of color in a poetic way. Exploring different textures is the key to give visual interest.
Color Pairings
o Perfect Backdrop (8005-8B): Beige helps balance the cool tones of Renew Blue and works in harmony with various styles. The familiar, natural tone has returned strong, creating a comforting space.
o Dusk in the Valley (8004-3B): Barely there, pastel gray is soothing to our senses. Layering Renew Blue with pale tints in various materials creates a sense of calm and relaxation.
The Valspar 2024 Color of the Year is available now exclusively at Lowe’s stores nationwide, on Lowes.com and the Lowe’s mobile app, in Valspar Reserve, Signature, Ultra, and 2000, 4000, and ExpressCoat interior paint formulas, Cabinet & Furniture and Door & Trim Oil Enriched Enamels, as well as Defense, Duramax, and SeasonFlex and StormCoat exterior paint formulas.
