MaxLite, a manufacturer of energy-efficient lighting and controls, and Lester Sales Company, a sales and marketing manufacturer’s representative across the Midwest, are proud to announce the formation of a new strategic partnership beginning Jan. 1, 2024. In this new partnership, Lester Sales Company will exclusively represent MaxLite’s C&I business across all the 8 states they operate in which include western Pennsylvania, West Virginia, Ohio, Indiana, Michigan, Kentucky, southern Illinois and eastern Missouri.
“The combination of MaxLite’s strong and comprehensive Lighting & Controls and EV portfolio, combined with Lester Sales market expertise, superior sales coverage and strong relationships made this decision to form a strategic partnership an easy one. Our target is to aggressively grow our business, and this partnership sets the foundation for that in a critical geography for us both,” says Jeff Bristol, senior vice president of Sales & Marketing at MaxLite.
The two organizations bring almost 100 years of combined experience to the electrical distribution market, and both MaxLite and Lester Sales are strong supports of NEMRA (National Electrical Manufacturers Representative Association), which adds further strength to the partnership. Spencer Bolgard, president and CEO of MaxLite states: “MaxLite’s 100,000 sq./ft distribution and value-add manufacturing facility located in Greenwoood, Indiana will help to play an instrumental part in servicing customers quickly and efficiently throughout the Lester Sales regions. It’s part of our ease of doing business philosophy and will be a key pillar in our continued growth with Lester Sales.”
\”We are thrilled to expand our partnership with MaxLite. This collaboration joins our exceptional team of sales professionals with their high-quality LED products, cutting-edge controls, and history of thought leadership. The business we have shared in our Eastern territory proved mutually beneficial and we anticipate similar results throughout the new markets,\” notes John Scott, CEO of Lester Sales.
The strategic partnership between Lester Sales and MaxLite is one of many that have been formed over the past several years across the United States. Both organizations are excited to support their Midwest customers in a stronger and more focused and meaningful way.
