Formica Corporation announces the rebrand of its popular DecoMetal Laminates line to Homapal, a leading global manufacturer of real metal laminates and magnetic laminates, based in Herzberg am Harz, Germany. As the manufacturer for the DecoMetal line for many years, the collection will represent the North American offering of architectural metals, bringing together German engineering excellence with global design innovation. This evolution unites the brand’s global premium metal surfaces under a single, cohesive identity that honors its origins.
“We’re excited to rebrand our popular DecoMetal line to Homapal to honor its global origins and share the story of precision craftsmanship from our fantastic German sister company,” said Amy Gath, vice president of marketing and strategy at Formica Corporation. “The same innovative metal and metal laminate DecoMetalproducts the industry has come to love will continue to be available under the Homapal name, and we look forward to telling the stories of the artisans behind these beloved products.”
Homapal solutions offer almost unlimited scope for creativity and customization, using thin rolled foils made of aluminum, copper, brass and stainless steel. Special embossing processes and artisanal craftsmanship give the surfaces their unique textures. The newest launches include last summer’s launch of the all-new Metallic series and new additions to the Rubbed series, expanding the possibilities for metal looks on vertical surfaces.
For more information please visit formica.com/homapal-laminates.
