Skylights used to be a red flag on roofing jobs. Today, they’re one of the easiest ways to boost profit and add homeowner appeal—no risk required. Skylights now represent a smart opportunity for roofing contractors to add value, increase profit margins and deliver features your clients are actively looking for.
As homeowners become more focused on wellness, energy efficiency and natural light, features such as skylights have been elevated from luxury add-ons to high-demand essentials. The challenge has always been integrating them into a roofing scope without disrupting schedules, trades or warranties. That’s where newer, all-in-one systems such as the VELUX Skylight System come in.
These modern skylights are designed for today’s roofing crews. The system includes a pre-installed, remote-controlled, solar-powered shade. With a self-contained solar panel and battery, there is no wiring, no need for an electrician, and no added complexity for your crew. Installation is straightforward, and compatible flashing kits ensure a watertight seal.
For roofers, this simplicity is a game-changer. Instead of coordinating with multiple trades or adjusting the roofing schedule to accommodate electrical work, the crew can handle everything in one step.
VELUX Skylight Systems open rooms and deliver real performance benefits. Venting models support passive ventilation, helping to clear indoor air of heat, humidity and pollutants, which is especially useful in kitchens and bathrooms. When the double-pleated, room-darkening solar shade is in the down position, it enhances the already industry-leading thermal performance by up to 45 percent and blocks up to 19 percent more of the sun’s radiation.
Don’t Miss the Add-on Opportunity
Skylights are often overlooked in the reroofing process. Homeowners may not realize it’s the ideal time to install or replace a skylight, and roofers may not think to bring it up. However, positioning skylights as a value-add during a reroofing project can help you expand the scope of the job, increase total project revenue and boost customer satisfaction.
Upselling skylights is easier than many roofers expect. Once the benefits are explained, homeowners often want to learn more about their options. VELUX makes that easy with intuitive online tools, visual guides and product packages designed for specific roof types and room applications. The decision-making process is streamlined from start to finish. And because the product is already being installed during a roof replacement, additional labor is minimal, while added revenue can be significant.
“Homeowners are always impressed when we show them how the VELUX Skylight System works. The remote shade and solar power give them control and comfort, and it makes us look good for suggesting it,” said Austin Early with True Force Roofing in Gainesville, Florida. “Every time we include skylights on a reroof, it increases the project value and the customer experience.”
With no need for coordinating extra trades and no additional electrical infrastructure, today’s skylights are installed faster. And in an industry where margin pressure and customer expectations are both rising, that matters.
Roofing contractors who rethink skylights as a low-effort, high-impact revenue opportunity are already ahead of the curve. The combination of modern, solar-powered features with easy installation makes skylights a win-win for crews, clients and the overall performance of the home.
For roofers ready to turn a once-avoided detail into a profit-friendly highlight, the modern skylight is well worth a second look.
