True Residential—the luxury home refrigeration brand with commercial DNA—has expanded its Missouri roots with the unveiling of a fully dedicated showroom in Clayton, a stone’s throw away from its manufacturing facility and headquarters in O’Fallon. Featuring 5 unique vignettes, the ~2100-square-foot space thoughtfully showcases True Residential’s full-size and indoor/undercounter refrigeration in a variety of distinct, fully styled settings—each designed to appeal to a range of aesthetic and functional preferences. Alongside these displays, the new 360-degree walk around Rockwell Social Grill—the result of True’s strategic partnership with precision grilling brand Caliber—further highlights the American-made brand’s celebrated legacy, vibrant range of finishes, and signature high-performance appliance solutions.
An inviting open kitchen layout with sleek Carlisle flooring greets guests on arrival, perfectly set up for entertaining with richly veined white marble Cambria countertops and a mix of island and lounge seating. Integrated into the Wunderwoods cabinetry is a 36-inch Refrigerator and Matching Freezer in Stainless Steel—seamlessly united by the brand’s proprietary Joining Kit. Alongside that is an open bar with full-size refrigeration as well as a slew of indoor/outdoor undercounter options that include a Wine Cabinet, Refrigerator Drawers, a Beverage Center, and more undercounter refrigerators, all in an Ultra Matte Black finish.
The open-plan concept continues through to the dedicated “outdoor” area, where lush green walls and undercounter units in a Juniper finish line the perimeter. The Rockwell Social Grill—enveloped by luxurious Cosentino countertops—serves as the main centerpiece, inviting guests to explore its fully retractable “disappearing lid”, which reveals industry-exclusive 20,000 BTU patented Crossflame burners.
Further inside is a conference room—available to A&D professionals for private meetings—equipped with a coffee bar that incorporates several ADA-compliant refrigeration units finished with overlay panels, including an undercounter Beverage Center and Wine Cabinet positioned adjacent to the table for easy refreshment access. Nearby, a speakeasy showcases a 15-inch undercounter Beverage Center, Beverage Dispenser, Clear Ice Machine, and Wine Cabinet, all finished in True’s beloved Emerald hue.
Rounding out the stunning showroom is a full-size refrigeration nook outfitted with a 30-inch Beverage Column and a 42-inch Side-by-Side (both in Sorbet), a series of four 30-inch columns in the Champagne finish that includes two Dual Zone Wine Columns, a Freezer, and a Refrigerator (all united by a Joining Kit), a 30-inch Refrigerator with Bottom Freezer in Cobalt, a 36-inch Glass Door Refrigerator with Bottom Freezer in Matte White, and a 42-inch Side-by-Side in Bluestone—collectively showcasing the wide range of sizes and bold finish/hardware options available through the family-owned brand’s Build Your True program.
