For generations, clay brick has been synonymous with durability and tradition. But with modern masonry options, General Shale is advancing brick as a modern art form with a curated lineup of inspired sizes, textures and colors that embodies trendsetting architecture and chic design.
General Shale’s design-centric line showcases six lifestyle segments that capture today’s most popular trends in home design. Each one highlighting brick’s natural versatility as a design element that can be applied from floor to ceiling.
Products feature both full and thin brick. While full brick is perfect for new builds and home renovations, thin brick is DIY friendly, perfect for both interior and exterior applications, and can be installed anywhere. The product lineup includes:
Style Auteur
Featuring Aquavue: This vibrant glazed thin brick is curated for those unafraid to make a statement with rich color, expressive pattern, and confident styling – making this look ideal for designers and homeowners who see their space as a form of personal expression.
Quiet Luxury
Featuring Driftvue: This family of white and creamy neutral brick is rooted in timeless simplicity and quiet sophistication. Perfect for spaces that celebrate light and openness, such as open- concept kitchens, cozy coffee nooks and creative studios.
Earthy Chic
Featuring Saddletown: Earth tones and slight weathering with an organic artisanal texture create the perfect blend of rustic meets refined.
Modern Minimalist
Featuring Limestone Elevation: Elegant, linear thin brick with a weathered look. Available in soft, earthy hues, this style brings an understated level of sophistication without sacrificing durability.
Dark and Moody
Featuring Midnight Mist: Designed for major impact, the deep charcoal, gray, and black brick line delivers bold sophistication and style for striking curb appeal and dramatic interior features, like fireplaces, entryways and accent walls.
Reclaimed Rebel
Featuring Peppermill: Reflecting classic brickwork with warm tones and subtle texture variations, this warm palette is perfect for adding character to everything from cozy interiors and accent walls to inviting exterior facades.
As North America’s largest brick and masonry manufacturer, General Shale products are backed by uncompromising quality and enduring performance, allowing designers to focus on selecting the brick that brings their vision and personal aesthetic to life.
These styles, along with more than 250 existing colors, textures and shapes, are available at more than 200 distributors and 26 General Shale retail locations throughout the U.S. and Canada.
Download the 2026 lookbook and images.
