Quilt has launched an industry-first AI marketing platform that builds fully customized seasonal campaigns for each of its Quilt Certified Partners in under two minutes. The platform gives partners best-in-class creative assets they can deploy in minutes—outperforming generic market creative, driving leads, and freeing their teams to focus on revenue instead of building campaigns from scratch or hiring an agency. It generates ready-to-deploy Meta ads, Google Performance Max ads, radio scripts, CTV scripts, emails, blogs, and organic social posts, each tailored to a partner’s local market, company brand, and active promotions.
The platform went from concept to launch in four weeks, a timeline that included writing nine compelling cooling season headlines, executing a full photo and video shoot, and building the tool from scratch. It outputs 98 distinct visual assets alongside an unlimited volume of customized copy. Partners across Quilt’s network of over 130 Certified Partners spanning 43 U.S. states and Canadian provinces can access the platform today.
“The HVAC industry has never had a tool like this, and that’s exactly the point,” said Lizz Niemeyer, VP of Marketing and Communications at Quilt. “We’re building Quilt to be the OEM that treats partner success as a core part of our product. An AI-native marketing platform that understands local markets, generates campaigns that convert, and takes minutes instead of weeks — that’s what it looks like when a tech company builds for the trades.”
“We’ve been using Quilt’s marketing assets for months to efficiently drive leads and installs — the creative performs, and homeowners respond to it,” said Timi Oyebanjo, Marketing Director at Home Comfort Alliance. “This tool takes it further. The blog content alone is optimized for how homeowners search today, with headings built around the questions they’re actually asking. It’s the kind of support you don’t expect from an OEM.”
The platform factors in local climate conditions, housing stock, and active consumer promotions — so every campaign speaks to the homeowners a partner is actually trying to reach.
A partner in Macomb, Mich., gets copy like: “It’s July in Michigan. The upstairs is sweltering, the basement is cold, and your energy bill is climbing whether anyone’s home or not.”
A partner in Washington, D.C. gets: “Washington, DC has a way of skipping spring. One week you’re opening windows and the next you’re sealing them shut and begging your aging AC to hold on through August.”
A partner in Halifax reads: “Halifax summers don’t last long, but a hot house makes them feel even shorter.”
Partners choose from nine pre-written cooling season headlines tested for conversion, enter their company name, tagline, and promotional details, and walk away with a complete campaign in minutes. Twenty-five Quilt Certified Partners deployed the platform within its first two weeks. For the 2025 heating season, Quilt delivered a multi-channel campaign across seven marketing channels with assets that consistently outperformed partners’ existing creative on cost per lead. This platform extends that investment to every partner, every season, at scale.
HVAC contractors ready to grow with an OEM that builds for their success can apply today.
