Plumbing-Heating-Cooling Contractors–National Association (PHCC) announces Dr. Rick Goodman, internationally recognized leadership expert, motivational speaker and bestselling author, as the keynote speaker for PHCC CONNECT 2026, taking place October 19–22 in Milwaukee, Wis.
Known for his high-energy presentations and leadership strategies, Dr. Goodman has spent more than 30 years helping organizations strengthen workplace culture, improve communication and inspire teams to achieve greater success. Dr. Goodman will present a keynote titled, “The Hidden ROI of Belonging: Building a Symphony of Talent in the Workplace.” His keynote presentation at CONNECT 2026 will focus on leadership, resilience and creating stronger connections within teams and organizations—topics especially relevant for today’s plumbing and HVACR contractors navigating workforce challenges and evolving business demands.
“We are excited to welcome Dr. Rick Goodman and his dynamic approach to CONNECT 2026. PHCC CONNECT is about bringing contractors together to learn, collaborate and return home with ideas they can immediately put into action,” said Jason Pritchard, president of PHCC-National Association. “Dr. Rick Goodman’s expertise in leadership and communication aligns perfectly with the conference theme and the challenges contractors are facing today.”
Hosted at the Baird Center, PHCC CONNECT 2026 will bring together plumbing and HVACR contractors from across the country for education, networking and business-building opportunities centered around this year’s theme, “Building Community. Advancing the Industry.”
PHCC CONNECT 2026 will feature three days of educational programming, networking opportunities, and the Product & Technology Showcase, which will span October 20–21. Additional conference highlights include the Opening Brew City Bash, a closing celebration at the Harley-Davidson Museum and an awards breakfast recognizing industry achievements.
For more details, including the schedule-at-a-glance, visit phccweb.org/CONNECT. This site offers information on education sessions, speakers, exhibitors, registration and hotel reservations, as well as the many attractions that Milwaukee has to offer. Register today here.
